Quikly Blog

No matter what type of loyalty goal you're focused on, it’s safe to say that you want to meet your mark as soon as possible. In fact, the sooner the better. But you also realize loyalty isn’t something you can rush through. Building lasting relationships with customers takes time; your customers want to feel confident in their decisions, and once they do, you can trust they’ll stick with you for the long haul. 

As the Brand Journalist at Quikly, I feel it’s my duty to take you along with me as I learn the ins and outs of marketing psychology. In a way, we’ve learned a lot together and I’m proud to say I’ve made a major accomplishment in my career recently: I held my very first Quikly webinar on "The Psychology of Urgency Marketing: How to Motivate Consumers to Take Action."

You know all about social media marketing — its effectiveness, how to boost engagement, the impact marketing psychology can have on your goals within it — but what about its connection to urgency marketing?

When it comes to growth, Pet Supplies Plus (PSP) is not slowing down. The independent pet retail franchise has seen a 23.5% growth rate over the past three years and has been No. 1 in the pet store category on Entrepreneur Magazine’s Franchise 500 List for seven years in a row. 

Oftentimes, making strides in the field of marketing means implementing proven practices to positively influence the way you interact with your target market. Urgency marketing offers one option. The tactic is based on psychological principles that work to drive significant consumer response over a short period of time. And it comes with serious benefits. 

Implementing urgency marketing, which is the method of infusing urgency tactics into your marketing to elicit immediate consumer response, can come with significant benefits.

The day that started it all, Black Friday will always have a special place in Quikly’s heart and history. Unfortunately, not everyone has the same warm feelings towards the shopping holiday as of late.

Urgency marketing has made a name for itself with a number of brands. E-commerce businesses have a lot to gain from implementing these strategies into their campaigns.

Despite email marketing being a tried-and-true tactic, getting new email subscribers is no easy feat. Modern email marketing issues like consumer inundation, consumer empowerment and low attention spans can create large roadblocks for marketers looking to increase email acquisition rates.