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    Email Marketing B2C Marketing

    5 tips to keep email subscribers engaged

    Gaining loyal email subscribers is only half the battle — now you have to keep them. 

    Email Marketing

    Email marketing: A recipe for loyalty success

    What would you say the general consensus on email marketing is today?

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    3 email marketing trends every retail marketer should focus on in 2022

    Competition in the marketplace is fierce, and some consumers are growing tired of the constant messages from brands, but there are a few email marketi...

    Email Marketing

    New customer acquisition: How to convert existing email subscribers

    Two things are for certain: gaining the attention of consumers and convincing them to join your email list can have their difficulties. You’ve done bo...

    Email Marketing

    The keys to implementing personalization within your email marketing

    Personalization is a part of the human experience — from your name to your interests, individualized circumstances help shape what you give your atten...

    Email Marketing

    Does your email marketing offer value?

    Here are two things marketers know for certain: Emails can help accomplish brand goals, and consumers value discounts. Knowing these, many brands have...

    Email Marketing

    Your guide to email marketing: Optimizing content and conversions

    Email marketing may have gotten its start long before its text message and social media counterparts hit the scene, but its impact on the marketing wo...

    Email Marketing

    Here's how to write email subject lines like a pro

    Email marketing has a lot of different moving parts — starting with the infamous subject line.

    Email Marketing

    4 major issues with your email marketing and how to fix them

    If content is king, marketing is an empire where only the strong survive.