Quikly Blog

Every marketing channel has a unique selling point that makes it appealing to consumers. For text message marketing, it’s the level of convenience.

To craft a strong text marketing message, you must know what to do and what to avoid. Familiarizing yourself with general SMS marketing mistakes is a good first step; deciding what content should go inside your message is the next. 

If you’ve been keeping up with our text message marketing blogs, you may recall a recent post we wrote on the five elements of a strong text message marketing campaign. Originally, we tackled the topic from a psychological perspective, incorporating elements around the brain science of simplicity, urgency, timeliness and more.

Navigating strong customer relationships through mobile devices comes with a learning curve, and mistakes are bound to happen. One of the biggest? Treating SMS marketing like all other marketing channels.

Three minutes. That’s how quickly the average cell phone user checks a text message after receiving it — and it’s the same sense of urgency you want your SMS subscribers to have.

When text message marketing is at its best, it creates an opportunity for customers and brands to connect openly about their shared love for a product or service. With consumers constantly being on their phones, you have an almost immediate channel to share news of upcoming campaigns and events with engaged subscribers. 

Text message marketing is a front-runner in brand communications. One study listed it as a preferred method of communication for nearly half of consumers, and it's oftentimes easy to use. Not to mention, 96 percent of adults in the U.S. own some variation of a “cell phone,” with many of them checking that device 10 times a day.

In previous years, email marketing was the head honcho in town, helping businesses deliver top-notch marketing messages to email subscribers in real time.