
days in inventorycash flow
Unlock Profits by Mastering Your Days in Inventory
If you had to pick one metric to be your e-commerce store’s pulse, Days in Inventory (DII) would be it. This single number reveals, with startling clarity, just how quickly you're turning the products on your shelves into cash. A high DII means your capital is trapped in unsold stock, bleeding profit through holding costs. A low, healthy DII is the sign of a thriving business—strong sales velocity, efficient operations, and healthy cash flow that fuels growth.