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    Consumer Psychology B2C Psychology 1.0

    The psychology behind competing for the best bargain

    This post is part of a series called "B2C Psychology 1.0." The innate desire to win is a trait that comes from our earliest ancestors. Competition, li...

    Consumer Psychology B2C Psychology 1.0

    Social proof: Who we trust

    This post is part of a series called "B2C Psychology 1.0." Ever bought a product because your friend has it? Of course you have. And we’ll tell you wh...

    Consumer Psychology Scarcity B2C Psychology 1.0

    Scarcity marketing and the brain

    This post is part of a series called B2C Psychology 1.0 In a world where a single minute on the internet consists of 188 million emails sent, 3.8 mill...

    Consumer Psychology B2C Psychology 1.0

    Using consumer psychology to cut through the noise

    This post is the first in a series called "B2C Psychology 1.0." Dante Pirouz spent years working for an internationally acclaimed advertising agency o...