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    Mobile App Marketing Consumer Psychology Urgency Marketing B2C Marketing

    How to make your mobile app more engaging with urgency marketing

    Being able to nurture active, engaged mobile app users is an important goal for many brands. Yet, mobile app engagement rates aren’t as high as one mi...

    B2C Marketing

    Advice from 4 B2C marketing experts

    B2C marketing is a vast area of tactics, strategies and practices designed to serve the needs of consumers through various channels. And learning them...

    Email Marketing B2C Marketing

    5 tips to keep email subscribers engaged

    Gaining loyal email subscribers is only half the battle — now you have to keep them. 

    Loyalty Programs Urgency Marketing B2C Marketing

    4 ideas for using urgency marketing to achieve your loyalty goals

    No matter what type of loyalty goal you're focused on, it’s safe to say that you want to meet your mark as soon as possible. In fact, the sooner the b...

    Consumer Psychology B2C Marketing

    How to create anticipation for product launches

    Gearing up for a new product launch requires a lot from brands. There's the product development, the strategy sessions and the careful planning that m...

    B2C Marketing

    How artificial intelligence impacts B2C marketing

    As a newbie in marketing technology, many concepts are still, well, new to me. I may have heard of them in passing or experienced them firsthand as a ...

    Social Media Marketing B2C Marketing

    How QSRs are taking over TikTok

    When Morgann Book had a break in her shift at her family’s Dairy Queen, boredom sparked an idea: create a TikTok making a DQ favorite. She’d made ice ...

    Consumer Psychology B2C Marketing

    Consumers like to make safe choices — here's why

    A comfort zone. A happy place. A safe haven. It doesn’t matter what you call it, the human need for a familiar sense of security is clear. 

    Consumer Psychology Urgency Marketing B2C Marketing

    5 insights on the psychology of urgency marketing

    As the Brand Journalist at Quikly, I feel it’s my duty to take you along with me as I learn the ins and outs of marketing psychology. In a way, we’ve ...