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Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer PsychologyCompetition in Marketing

Competition: Expert quotes from consumer psychologists

Having a competitive spirit is second nature to consumers. It can fuel behavior and drive them to act. Competition is also a psychological element that offers value to brands.

Consumer PsychologyB2C MarketingCompetition in Marketing

3 types of consumer competition tactics

When cultivated in a healthy way, competition can be an engaging — and fun — motivator for brand audiences. Here are a few ways it appears in marketing:

Consumer PsychologyB2C MarketingCompetition in Marketing

4 benefits of leveraging competition within your B2C marketing

Late last year, we found ourselves wanting to learn more about the psychology of competition and how it gained its roots in consumer marketing. Our curiosity led us to Joseph Michelli, a Ph.D. Licensed Psychologist and New York Times #1 bestselling author, who gave us the origin story on consumer competition. He also shed light on a few benefits.

Consumer PsychologyB2C MarketingCompetition in Marketing

Why brands should encourage competition, according to psychology

There’s a science to competition, and it’s powerful. Humans have an innate competitive spirit, and it shows in the marketplace.

Consumer PsychologyCompetition in Marketing

Using competition in Super Bowl marketing strategies

It’s one of the biggest sporting annual events: The Super Bowl! In the big game’s 54th year, the nation watched Kansas City Chiefs take on the San Francisco 49ers.

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Quikly Blog

Competition: Expert quotes from consumer psychologists

3 types of consumer competition tactics

4 benefits of leveraging competition within your B2C marketing

Why brands should encourage competition, according to psychology

Using competition in Super Bowl marketing strategies

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