Quikly Blog

Think of a lead capture form as the first handshake between your brand and a future customer. It’s that simple box on your site asking for a name and email, usually in exchange for something cool like a discount or early access. More than just a tool, it’s how you turn anonymous website visitors into real, tangible connections.

Writing a high-impact newsletter doesn't start in your draft folder. It starts long before you ever type a single word. It begins with a clear, ROI-focused strategy. This means defining your business goals, understanding the psychology of your audience, and establishing the unique value you will deliver from the very first send.

A customer just clicked "buy" on your website. That's a win. But what happens next is where brand loyalty is truly forged—or broken. This entire behind-the-scenes process of getting a product from a warehouse shelf into your customer's hands is ecommerce order fulfillment.

If you're looking to increase your Shopify sales, the temptation is to immediately throw more money at ads. But before you ramp up that ad spend, you need to get the fundamentals right. Think of your website as an engine. You can pour all the high-octane fuel (traffic) you want into it, but if the engine isn't tuned properly, you're just burning cash and damaging your ROI.

E-commerce advertising is the art and science of using paid online channels to drive traffic to your store and, most importantly, convert that traffic into revenue. More than just placing an ad, it's a strategic investment designed to increase sales, build brand awareness, and achieve a profitable return on ad spend (ROAS).

The term "pop-up notification" often conjures images of disruptive boxes that interfere with browsing. However, when grounded in the science of consumer psychology, a pop up notification can become one of the most effective tools in your ecommerce arsenal for driving revenue and protecting profit margins.

Getting traffic to your Shopify store is one thing, but getting the right traffic—the kind that converts into profitable revenue—is a completely different ballgame. It requires a smart mix of channels, from organic search (SEO) and paid advertising to compelling content marketing.

The holiday season is a high-stakes period where capturing consumer attention is paramount. While many brands resort to basic countdown timers, achieving truly good christmas sales requires a deeper understanding of consumer psychology. Standard tactics often fail to address the high 70% average cart abandonment rate, leaving significant revenue on the table. This guide moves beyond generic advice to explore psychology-backed urgency marketing strategies that drive real business impact.

Pop ups are often dismissed as a necessary evil for email capture, a tool that interrupts the user experience for a single, low-intent lead. This perspective overlooks their true potential as a powerful revenue-generation engine. When executed with strategic precision, pop ups do more than just grow your list; they actively drive sales, increase average order value (AOV), and protect profit margins by moving inventory on your terms. This shift from simple lead generation to revenue acceleration requires a deeper understanding of consumer psychology, moving beyond basic countdown timers to sophisticated, behavior-driven triggers.

While average cart abandonment rates hover around 70%, the right email at the right time can recover significant revenue. In a crowded inbox where consumers see hundreds of messages daily, capturing attention requires an understanding of consumer psychology. Humor, when applied strategically, is a powerful tool. A well-crafted funny email subject line does more than just earn an open; it leverages principles like the benign violation theory, where something is perceived as funny because it harmlessly disrupts our expectations. This psychological disruption is key to standing out.

Figuring out your customer acquisition cost seems straightforward on the surface: divide your total marketing and sales spend by the number of new customers you brought in.