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    Consumer Psychology

    Consumer psychology trends from 2019's Black Friday & Cyber Monday

    Spending habits around 2019’s Black Friday and Cyber Monday blew previous years’ out of the water.

    urgency marketing, scarcity, FOMO

    The changing nature of Black Friday as told by shoppers (with video)

    If there was one thing that was apparent around 2019’s Black Friday, it was the significant amount of money people are continuing to spend.

    Consumer Psychology

    Psychology and the rising popularity of group fitness classes

    The increase in the number of boutique fitness studios has continued to grow this year. According to the 2019 IHRSA Global Report, it doesn’t look lik...

    Consumer Psychology

    Local stores prepare for 10th annual Small Business Saturday

    This year marks the 10th annual Small Business Saturday, started by American Express during the recession as an effort to tactfully help local communi...

    Conversion Rate Optimization

    Tested conversion rate optimization ideas every e-commerce website can use

    It goes without saying that the e-commerce business niche is quite competitive. So here comes the question: Are you doing as much as you can to win th...

    Consumer Psychology

    Why H&M's Detroit grand opening worked

    On Thursday, November 21, H&M held a grand opening event for its new location in Detroit on Woodward Avenue. The event drew hundreds of people. Of cou...

    Retail

    H&M’s grand opening in downtown Detroit draws hundreds (with video)

    H&M wanted to do something special for the grand opening of their new store on Woodward Avenue, according to Patrick Shaner, a spokesperson for the co...

    Restaurants

    How restaurants can cut through the noise with scarcity marketing (webinar recap)

    QSR Automations and Quikly hosted a webinar called “How Restaurants Can Cut Through the Noise with Scarcity Marketing” on Thursday, November 7. If you...

    Consumer Psychology

    Podcasts for a better understanding of consumer psychology

    The number of people listening to podcasts increased this past year, according to Edison Research.

    Restaurants

    The hype around Popeyes' chicken sandwich (with video)

    It was in August when Popeyes put its chicken sandwich in selected restaurants, kicking off the “sandwich wars” against competitor Chick-fil-A. Shortl...