upselling strategiesincrease average order valueAOV optimizationecommerce psychologyShopify AOV
How to Increase Average Order Value: Proven Buyer Psychology Tips
At its heart, increasing your average order value (AOV) is all about one thing: encouraging customers to add a little something extra to their cart before they check out. We've all seen the proven tactics in action—bundling products together, upselling to a premium version, setting free shipping thresholds, and creating tiered loyalty programs that reward bigger spends.