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Once you’ve learned the basics of consumer gamification, it can be helpful to start to expand that knowledge.  

As a marketer, you know that time is of the essence. Capturing the attention of customers, leveraging the right strategies and delivering the best mob...

Standing out in a crowded market often means making creative choices that are outside traditional practices. Mobile app marketing is becoming an avenu...

Being able to nurture active, engaged mobile app users is an important goal for many brands. Yet, mobile app engagement rates aren’t as high as one mi...

Humans are known for wanting what they can’t have. When something is low in supply, its scarcity leads people to believe that it must be an item worth...

There’s a lot that comes with user-facing mobile apps — hours of strategic work, discussions about how to build loyalty and engagement — but it all re...

Mobile apps are everywhere. 

You know the benefits of having a mobile app, the best practices for your mobile app and how to get more mobile app users. But do you know what it tak...

While mobile apps may be well received by the general public, simply having one isn’t enough to consider it a success — your mobile app marketing must...