Quikly Blog

From burgers and fries to soft drinks and shakes, fast-food menu items are staples in the quick-service experience. And they have a major impact on consumers. 

Providing consumers with the most optimal experience possible is a top priority for many brands. And for quick-service restaurants (QSRs), striving for convenience and quality control is a major focus. 

One look at the news today and you’ll notice a major uptake in an ongoing shift: Quick-service restaurants (QSRs) are prioritizing digital campaigns.

The fast-food industry saw a rise in loyalty programs in the last few years as brands worked to find innovative ways to satisfy their customers when dine-in services came to a screeching halt. For a few select QSRs, the hard work has paid off significantly. 

If there’s one thing fast-food restaurants are known for outside of their speedy service, it’s brand incentives.

Whether it’s a special time of year or a random campaign promotion, you know that limited-time menu items are an especially valuable marketing strategy for many quick-service restaurants. But what if we told you that their success can be tied back to consumer psychology?