Once you’ve learned the core principles of consumer psychology, along with its benefits and tactics, you might find yourself ready to start using it. But you might also have more questions about what psychology in marketing campaigns looks like in action and whether it can truly help the bottom line.
If you were to ask a consumer psychologist what the brain science behind consumer discounts is, they might mention elements of scarcity, pleasure and urgency. The bottom line? The value is largely based on money saved and time sensitivity.
If the world is in our hands, shouldn’t we be able to decide how we want to care for it?
Humans are a giving species. It’s even been said that we’re “hard-wired for generosity.” It’s a part of our psychological makeup, and it’s a driving force for some of our consumer buying decisions.
