Quikly Blog

The 2022 holiday shopping season has officially ended. And it left major information on consumer behavior in its wake.   

While marketers can’t read the mind of a consumer, that hasn’t stopped them from trying. Data analytics, buyer personas and the consumer journey are attempts to predict future behavior. 

Chances are if you’re looking to understand consumers, there’s a behavior — or set of behaviors — you want to get a good grasp on. 

How well do you truly know your customers? Most brands would argue that they know their target market to a tee, but the true test comes down to two words: social identity.

Have you ever noticed how your feelings toward something change once you’ve established some sort of connection with it?  It could be the new restaurant you tried or that new car everyone’s talking about — the item doesn’t matter, the psychology stays the same. 

I’ve always been someone who believes words have power.

In life, you’re faced with many decisions. The opportunity to choose right or wrong, to say yes or no, to pick one career over another. For consumers, one of the most important decisions they’ll make in the marketplace is choosing what brands they’ll support.