Quikly Blog

Promotions can help drive sales, while showing appreciation to your customers. But what happens when too many consumer promotions start impacting consumer expectations? 

As a B2C marketer, there are some areas of your career that you want to grasp with ease. The consumer decision-making process is probably high on that list. 

When you’re writing about consumer motivation day in and day out, you start to notice a few things. Namely, what components are taking center stage during the consumer buying journey to encourage conversions.  

If you’ve ever found it hard to keep a consumer’s attention, we hope you’ll find bittersweet comfort in this confirmation: Consumers are definitely distracted.

Consumers are more distracted and empowered with their purchase decisions than ever before, making it all too easy to tune out even their favorite brands.

If we really break it down to a bare-bone definition (this is according to Rutgers University):