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If you’ve followed the trajectory of loyalty programs since their start, you may have noticed the many iterations they’ve taken on. 

The fast-food industry saw a rise in loyalty programs in the last few years as brands worked to find innovative ways to satisfy their customers when d...

No matter what type of loyalty goal you're focused on, it’s safe to say that you want to meet your mark as soon as possible. In fact, the sooner the b...

When it comes to giving customers what they want, restaurants have the recipe for success.

When you want to reward your customers for their patronage and encourage potential sales, loyalty programs are the way to go. 

There’s no doubt about it — inactive loyalty program members are an unfortunate reality for most brands. As a marketer, it’s your responsibility to wi...

A designated channel for brands to offer personalized rewards and incentives to repeat customers, loyalty programs are a staple in brand marketing. We...

Marketers have a responsibility — not only to their brands, which benefit from higher levels of engagement, but to the consumers they are engaging. Wi...

Loyalty programs. You understand their benefits, you’ve seen some really great examples from leading brands, and you know how to engage program partic...