Quikly Blog

If you want to boost your ecommerce conversion rates and, more importantly, your revenue, you must look past generic tips. It’s time to adopt a structured, three-pillar framework grounded in consumer psychology: master the digital storefront experience, apply the science of urgency, and optimize the path to purchase.

In the competitive landscape of ecommerce, turning website traffic into tangible revenue is the ultimate measure of success. With the average ecommerce conversion rate hovering around a mere 2.5% and cart abandonment rates stubbornly high at nearly 70%, it's clear that simply attracting visitors isn't enough. The critical challenge isn't just getting people to your site; it's guiding them from browsing to buying. The key to unlocking significant growth lies in understanding the science of consumer behavior and strategically applying it across your entire customer journey.

Every seasoned B2C marketer has created a call-to-action (CTA) at one point or another. It’s an essential part of any marketing campaign and for a good reason: A CTA encourages an audience to take a specific action, usually in the form of a purchase or sign-up. 

Moving Email CRM database members through the funnel is challenging. Email marketers want to maximize customer spending and profit by motivating incremental purchase behavior. But it’s difficult to create innovative content that motivates subscribers to engage. Standard offers often grow stale over time, becoming less effective at driving sales. The Quikly platform places emphasis on specific strategic objectives, leveraging existing incentives to create rewarding experiences.