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Rewarding customers for their continued support is a fundamental part of many thriving businesses — and retail brands know just how important customer...

I remember the very first time I shopped for something online.

After days of great deals ahead of the gift-giving season comes Giving Tuesday, which has been encouraging people to give back to their communities an...

Another Amazon Prime Day has come and gone, but some marketers in retail have figured out how to replicate the same feelings around their own branded ...

The coronavirus has forced most industries to shift the way they do business. But the effects of this pandemic have hit retail especially hard. 

As 2019 ends, marketers are preparing for what the new decade has in store for them. 

H&M wanted to do something special for the grand opening of their new store on Woodward Avenue, according to Patrick Shaner, a spokesperson for th...

According to Quirk’s Marketing Review, “Just a few years ago, [shopper marketing] was a little-understood task driven by promotions or channel marketi...

It’s beginning to look a lot like...Christmas? Wait, a minute. It’s August. But while consumers are thinking about back-to-school, many retailers alre...