Quikly Blog

Creating anticipation in consumers is no easy task, but it’s certainly worthwhile. To inspire feelings of excitement and drive engagement, you must understand where anticipation comes from, what purpose it serves and the psychological elements it’s made of. 

Building consumer anticipation is a skill many brands hope to perfect. This blog, filled with elements of psychology and elevated marketing practices, is designed to help you on that journey. 

The joy of tracking a package, accumulating points for a loyalty program prize or saving major dollars thanks to an upcoming sale — we’ve all experienced anticipation while shopping.

Gearing up for a new product launch requires a lot from brands. There's the product development, the strategy sessions and the careful planning that must go into figuring out how you'll get consumers to pay attention to your new product.

With consumers having so many different types of motivators, it can be difficult to know which psychology principles really hold potential. Anticipation makes its mark.