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Ecommerce Marketing Automation Platform Guide
Think of an ecommerce marketing automation platform as your store's central nervous system. It's the brain behind the scenes, running critical marketing plays 24/7 without anyone needing to lift a finger. This isn't just about scheduling a few emails; it's about having your most efficient employee automatically welcome new subscribers, recover abandoned carts based on behavioral triggers, and send personalized offers that protect your profit margins while you sleep.