
2022 holiday shopping season recap (Consumer behavior edition)
The 2022 holiday shopping season has officially ended. And it left major information on consumer behavior in its wake.
Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.
After days of great deals ahead of the gift-giving season comes Giving Tuesday, which has been encouraging people to give back to their communities and favorite charities since 2012. It uses the same consumer psychology that's behind the days just before it: Black Friday, Small Business Saturday and Cyber Monday.