Holiday MarketingConsumer Behavior
2022 holiday shopping season recap (Consumer behavior edition)
The 2022 holiday shopping season has officially ended. And it left major information on consumer behavior in its wake.
Holiday Marketing
3 ways brands can give back this GivingTuesday
Each Tuesday after Thanksgiving people around the globe participate in a non-official holiday known as GivingTuesday. Consumers and brands alike are encouraged to generously donate their time and energy to charitable causes in the spirit of giving back.
Retail MarketingHoliday Marketing
How nine brands amplified efforts around Giving Tuesday
After days of great deals ahead of the gift-giving season comes Giving Tuesday, which has been encouraging people to give back to their communities and favorite charities since 2012. It uses the same consumer psychology that's behind the days just before it: Black Friday, Small Business Saturday and Cyber Monday.
Holiday Marketing
Cyber Monday recap: 11 brands leveraging urgency marketing
The creation of Cyber Monday came from a press release sent in 2005 by the National Retail Federation's Shop.org. It has become an online event that leverages urgency marketing, which uses the same type of consumer psychology that piggybacks off of Black Friday.
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Holiday Marketing
Holiday shopping in 2020: 4 things we learned from nearly 1,800 consumers
No one has had to shop for holiday gifts during a pandemic since the 1918 H1N1 virus. And, obviously, shopping has come a long way since. Technology has substantially impacted and advanced the way consumers make purchases in the last five years, not to mention the last hundred or so.