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    Social Media Marketing B2C Marketing

    How QSRs are taking over TikTok

    When Morgann Book had a break in her shift at her family’s Dairy Queen, boredom sparked an idea: create a TikTok making a DQ favorite. She’d made ice ...

    Social Media Marketing B2C Marketing

    3 social media marketing mistakes and how to fix them

    By now, brands like yours have adapted to the digital age of marketing. You know what it takes to thrive online and how to prompt brand popularity, bu...

    Social Media Marketing Conversion Rate Optimization B2C Marketing

    The reasons behind low social media conversion rates (and how to solve them)

    By no means is social media a measly marketing channel, but it has been known to translate into low conversion rates. How could this be possible? Isn’...

    Social Media Marketing

    5 benefits of social media marketing — and how your brand can make the most of them

    If there was ever a marketing channel worth mastering, social media marketing would be it. Marketers, brands and consumers all over have taken a front...

    Social Media Marketing Urgency Marketing

    The psychology behind immediate social media engagement

    You know all about social media marketing — its effectiveness, how to boost engagement, the impact marketing psychology can have on your goals within ...

    Social Media Marketing

    Social media marketing in 2022: The future of influencer and video marketing

    2022 is here and so are questions surrounding the status of social media marketing. 

    Social Media Marketing

    How to use marketing psychology to grow your social media following

    If there was ever a marketing channel that aligned perfectly with the concepts of human psychology, it’d be social media. 

    Social Media Marketing

    Growing an audience on TikTok

    More and more brands are hopping onto TikTok and with good reason.

    Social Media Marketing Consumer Psychology

    Social media evolves as quarantine continues (with podcast)

    It’s hard to do virtually anything right now because the coronavirus has made it unsafe to be around people. So consumers have been relying on the int...