Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Social Media MarketingB2C Marketing

How gamification appears in social media marketing

Since its inception, social media has been about people-driven, interactive, time-sensitive experiences. So it is no surprise that gamification exists within various social media touchpoints.

Social Media Marketing

Deinfluencing: The anti-consumption trend taking over social media

Take one look at the consumer-led videos on social media and you’ll see what looks to be the end of influencer marketing. It’s known as “deinfluencing” and taking over the web.

Social Media MarketingConsumer Psychology

Social media campaigns leveraging consumer psychology

Social media platforms are great places for brands to connect with consumers. They’re also solid tools for leveraging consumer psychology.

Social Media MarketingB2C Marketing

4 marketing psychology accounts to check out on TikTok

If you’re anything like us, once you first started learning about marketing psychology and how it can benefit your brand, you wanted to get your hands on every resource possible. As luck would have it, social media has quickly become a one-stop shop for all sorts of marketing knowledge, including the brain science behind the best brand practices.

Social Media Marketing

The rise of TikTok — and its effect on other social media platforms

Social media platforms are under immense pressure to keep users engaged.

In the last few years, we've seen platforms like Facebook, Instagram and Snapchat all make major changes to their algorithms to ensure users see timely and relevant content. We've also seen users react in various ways to those updates, including showing aggravation with the constant changes and lack of control.

Social Media Marketing

Social media marketing: Is your brand making this common mistake?

Social media marketing (SMM) regularly takes on different forms, as brands figure out the best ways to communicate with customers. It can be a lot to keep up with and also comes with many learning opportunities.

Social Media Marketing

3 current trends impacting social media marketing

At any given point in time, one thing’s for sure: We can expect that social media marketing will take a turn.

Social Media MarketingB2C Marketing

How QSRs are taking over TikTok

When Morgann Book had a break in her shift at her family’s Dairy Queen, boredom sparked an idea: create a TikTok making a DQ favorite. She’d made ice cream treats countless times before and thought this would be no different. Except, it was — her videos amassed millions of views and launched her into TikTok stardom in one day.

Social Media MarketingB2C Marketing

3 social media marketing mistakes and how to fix them

By now, brands like yours have adapted to the digital age of marketing. You know what it takes to thrive online and how to prompt brand popularity, but you also know that obstacles are inevitable.