If used in the right way, scarcity can be a powerful tactic in helping to draw attention to products and motivate consumer behaviors. If used in the w...
If used in the right way, scarcity can be a powerful tactic in helping to draw attention to products and motivate consumer behaviors. If used in the w...
The restaurant industry is rapidly changing, and brands that are focused on digital innovation while adapting to new consumer preferences are getting ...
Promotions are everywhere these days—every kind of business is using some form of discounting all year round. Even the companies who say they don’t di...
Based on the intensity of Amazon’s marketing push, who wasn’t excited about Prime Day? I've spent my career speaking and writing about how marketers c...
Have you heard about the upcoming Amazon Prime Day? Amazon's latest genius marketing move, on Wednesday July 15th, the company will offer all sorts of...
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