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Being able to nurture active, engaged mobile app users is an important goal for many brands. Yet, mobile app engagement rates aren’t as high as one mi...

Three minutes. That’s how quickly the average cell phone user checks a text message after receiving it — and it’s the same sense of urgency you want y...

No matter what type of loyalty goal you're focused on, it’s safe to say that you want to meet your mark as soon as possible. In fact, the sooner the b...

As the Brand Journalist at Quikly, I feel it’s my duty to take you along with me as I learn the ins and outs of marketing psychology. In a way, we’ve ...

You know all about social media marketing — its effectiveness, how to boost engagement, the impact marketing psychology can have on your goals within ...

When it comes to growth, Pet Supplies Plus (PSP) is not slowing down. The independent pet retail franchise has seen a 23.5% growth rate over the past ...

Oftentimes, making strides in the field of marketing means implementing proven practices to positively influence the way you interact with your target...

Loyalty program acquisition is a huge priority for most brands — and the reason is pretty obvious: Loyal customers make for a thriving business. 

Implementing urgency marketing, which is the method of infusing urgency tactics into your marketing to elicit immediate consumer response, can come wi...