Loyalty Programsgamification marketingmarketing psychologyShopify gamification
What Is Gamification In Marketing? A Guide to Boost Engagement and Revenue
Gamification in marketing is the application of game-design elements—points, badges, leaderboards, progress bars—in non-game contexts to influence shopper behavior, drive urgency, and boost revenue. By tapping into psychological triggers like scarcity, FOMO, social proof, anticipation, and loss aversion, brands guide customers through a structured, playful journey that delivers measurable ROI.