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    Digital Marketing

    4 common questions around urgency marketing

    Even before the pandemic, marketers had to stay nimble in order to keep up with the ever-changing digital landscape. Today, because of the pandemic, p...

    Digital Marketing

    Restaurants tap into urgency marketing to celebrate 2021's Big Game

    The biggest game of the year is surrounded by a lot of hype. Much of it comes from urgency marketing leveraged by restaurant brands, offering sports f...

    Digital Marketing

    Top brands are motivating consumers around these specific behaviors

    Consumers are more distracted and empowered with their purchase decisions than ever before, making it all too easy to tune out even their favorite bra...

    Digital Marketing

    Growing an audience on TikTok

    More and more brands are hopping onto TikTok and with good reason.

    Digital Marketing

    3 simple steps to add urgency to your marketing initiatives in 2021

    It’s safe to say 2020 was a hard year for everyone, which made planning a marketing calendar extremely challenging. All of this can make preparing for...

    Digital Marketing

    How nine brands amplified efforts around Giving Tuesday

    After days of great deals ahead of the gift-giving season comes Giving Tuesday, which has been encouraging people to give back to their communities an...

    Digital Marketing

    Communicating with consumers during uncertain times

    There is so much happening in the world right now. A pandemic. A historically polarizing and contentious election. A rise in social movements. 

    Restaurant Consumer Psychology Digital Marketing

    QSRs using psychology to navigate uncharted territory ahead of holidays

    It's that time of year again when retail brands are taking advantage of Amazon Prime Day, Black Friday and their own branded events ahead of the holid...

    Retail Consumer Psychology Digital Marketing

    Retail brands are replicating Amazon Prime Day

    Another Amazon Prime Day has come and gone, but some marketers in retail have figured out how to replicate the same feelings around their own branded ...