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    Digital Marketing

    Communicating with consumers during uncertain times

    There is so much happening in the world right now. A pandemic. A historically polarizing and contentious election. A rise in social movements. 

    Restaurant Consumer Psychology Digital Marketing

    QSRs using psychology to navigate uncharted territory ahead of holidays

    It's that time of year again when retail brands are taking advantage of Amazon Prime Day, Black Friday and their own branded events ahead of the holid...

    Retail Consumer Psychology Digital Marketing

    Retail brands are replicating Amazon Prime Day

    Another Amazon Prime Day has come and gone, but some marketers in retail have figured out how to replicate the same feelings around their own branded ...

    Digital Marketing

    INTERVIEW: Driving a visceral response from an existing audience

    During Detroit's Startup Week, StartupNation Radio's Jeff Sloan asked Quikly CEO's Shawn Geller how he helps leverage a brand's existing audience to d...

    Digital Marketing

    From the Consumer: Navigating retail and dining options in a pandemic (with video)

    In a recent survey, we asked consumers how they were dining and shopping in the midst of the coronavirus outbreak. Nearly 1,800 people responded. Whil...

    Digital Marketing

    How fitness' top brands are staying connected with customers right now

    The coronavirus pandemic hit the fitness industry particularly hard. Because gyms and studios are traditionally brick and mortar, many temporarily clo...

    Digital Marketing

    The rise of user-generated content in marketing

    Thanks to the smartphone, it’s now commonplace to see user-generated content on the social media feeds of big brands.

    Digital Marketing

    "I'm in marketing"

    I never intended to be in this position. When I set out to be a journalist, I wanted to tell stories that “educated and engaged an audience,” which re...

    Digital Marketing

    4 themes from Digital Summit Detroit 2019

    If you’re a marketer who missed Digital Summit Detroit 2019, don’t worry. We've got you covered. While speakers brought a ton of thought-provoking res...