Quikly Blog

In e-commerce, the single transaction is no longer the ultimate goal. The real measure of sustainable growth lies in improving customer lifetime value (CLV). This isn't just another metric; it's a strategic imperative that directly impacts your bottom line, protects profit margins, and stabilizes inventory demand. While many stores focus intensely on the first purchase, elite Shopify Plus and enterprise brands understand that lasting success comes from what happens after the initial conversion.

An ecommerce marketing platform is the central nervous system for your brand's growth. It connects every customer touchpoint—email, SMS, on-site experiences—into one intelligent system designed to drive predictable revenue.

Often when you hear brands concerned with consumer loyalty, it’s usually due to an overwhelming interest in how unwavering support is cultivated. But what about the factors that contribute to a decline in loyalty?

The emergence of services like GrubHub and Uber Eats over the last few years has completely transformed the way consumers dine. The appeal is apparent -- convenience, value, and speed. Using Amazon’s 1-click ordering, hungry consumers can repeat their previous orders within seconds and have their food favorites delivered to their door within the hour.

While the acquisition of new loyalty members is incredibly valuable, customer retention is often overlooked.