Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer PsychologyScarcity MarketingSocial Proof in Marketing

How to Boost Online Sales with Consumer Psychology

Driving more online sales is about so much more than just throwing money at ads. The real magic happens when you get inside your customers' heads and understand the psychological triggers that actually convince them to buy. This is a shift from simply selling products to ethically applying principles from behavioral economics—like scarcity, social proof, and loss aversion—to build a shopping experience that’s genuinely persuasive and drives significant ROI.

Consumer PsychologyB2C Marketing

Consumer distractions — and how to cut through them (with podcast)

Consumer Psychology

Want customers to feel a personal attachment to your brand? Here's the psychology behind it.

Consumers have a tendency to appreciate things that are relevant to them. In marketing, this concept appears in the form of tailored messaging, familiar or nostalgic products or personalized content. It’s also present in consumer behavior. Feelings of missing out or a desire to protect what's theirs can influence purchase decisions.

Consumer Psychology

Nostalgia in Consumer Behavior: How Sentimentality Drives The Snack Food Industry

We all have those snacks that take us back to a specific time in our lives, whether it's a childhood memory or a moment from our teenage years. Snacking can be a source of comfort and nostalgia, allowing us to indulge in familiar flavors and textures that bring back fond memories.

Consumer PsychologyConsumer Promotions and Rewards

How consumer psychology can elevate marketing campaigns

Once you’ve learned the core principles of consumer psychology, along with its benefits and tactics, you might find yourself ready to start using it. But you might also have more questions about what psychology in marketing campaigns looks like in action and whether it can truly help the bottom line.

Consumer Psychology

Why consumers aren't buying your products, according to consumer psychology

Effectively serving consumers and meeting their needs can only be achieved by understanding what influences the customer lifecycle. Upon first glance, it can be easy to assume the best action for getting answers is asking consumers. But what if consumers don’t know why they make decisions?

Consumer PsychologyB2C Marketing

3 facts about consumer usage habits (How consumers choose products)

There’s no doubt about it: Consumers are complex creatures, and understanding their behavior can occasionally feel like solving rocket science. But a few things remain constant fixtures in the consumer journey, and one of those is consumer usage habits.

Consumer PsychologyCompetition in Marketing

Competition: Expert quotes from consumer psychologists

Having a competitive spirit is second nature to consumers. It can fuel behavior and drive them to act. Competition is also a psychological element that offers value to brands.

Consumer PsychologyAnticipation in Marketing

Anticipation: 3 foundational facts from experts

Creating anticipation in consumers is no easy task, but it’s certainly worthwhile. To inspire feelings of excitement and drive engagement, you must understand where anticipation comes from, what purpose it serves and the psychological elements it’s made of.