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    Consumer Psychology

    Podcasts for a better understanding of consumer psychology

    The number of people listening to podcasts increased this past year, according to Edison Research.

    Consumer Psychology

    Consumer psychology strategies used in the Cabbage Patch riots

    In 1983, a sensation occurred in the form of the Cabbage Patch Kids. The public’s desire for what was marketed as the ugliest doll in the world became...

    Consumer Psychology B2C Psychology 1.0

    The psychology behind competing for the best bargain

    This post is part of a series called "B2C Psychology 1.0." The innate desire to win is a trait that comes from our earliest ancestors. Competition, li...

    Consumer Psychology B2C Psychology 1.0

    Social proof: Who we trust

    This post is part of a series called "B2C Psychology 1.0." Ever bought a product because your friend has it? Of course you have. And we’ll tell you wh...

    Consumer Psychology Scarcity B2C Psychology 1.0

    Scarcity marketing and the brain

    This post is part of a series called B2C Psychology 1.0 In a world where a single minute on the internet consists of 188 million emails sent, 3.8 mill...

    Consumer Psychology B2C Psychology 1.0

    Using consumer psychology to cut through the noise

    This post is the first in a series called "B2C Psychology 1.0." Dante Pirouz spent years working for an internationally acclaimed advertising agency o...

    Consumer Psychology Scarcity

    How the psychology of Black Friday inspired the founding of a company

    Allan and Nan Geller didn’t enjoy shopping. Like a lot of people, they found it uneventful, boring, a chore. But in the early 1990s, things changed. T...