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    Mobile App Marketing Consumer Psychology Urgency Marketing B2C Marketing

    How to make your mobile app more engaging with urgency marketing

    Being able to nurture active, engaged mobile app users is an important goal for many brands. Yet, mobile app engagement rates aren’t as high as one mi...

    Consumer Psychology

    Social proof ideas that go beyond the traditional testimonial

    As a marketer, you know just how much power the thoughts and opinions of others have on consumer behavior. It’s the reason why brands create space for...

    Consumer Psychology

    9 ways to use Black Friday psychology all year

    Typically reserved for the 24 hours after Thanksgiving, Black Friday is seen as the one-day only annual sale where valuable items get huge price reduc...

    Consumer Psychology

    5 ideas for using scarcity in your email marketing

    Scarcity marketing is not uncommon, mostly because of its ability to immediately motivate consumers. But for it to work in a way that serves your cust...

    Consumer Psychology B2C Marketing

    How to create anticipation for product launches

    Gearing up for a new product launch requires a lot from brands. There's the product development, the strategy sessions and the careful planning that m...

    Consumer Psychology

    How consumers really feel about perfection

    Customer reviews. They’re the online equivalent of a test score in grade school and every brand is in the market for a top-rating. 

    Consumer Psychology

    The psychology of persuasion: How to help customers make the best decisions

    As a marketer, you have a list of strategies that guide you in elevating your brand — and that includes helping your customers make the best decisions...

    Consumer Psychology B2C Marketing

    Consumers like to make safe choices — here's why

    A comfort zone. A happy place. A safe haven. It doesn’t matter what you call it, the human need for a familiar sense of security is clear. 

    Consumer Psychology Urgency Marketing B2C Marketing

    5 insights on the psychology of urgency marketing

    As the Brand Journalist at Quikly, I feel it’s my duty to take you along with me as I learn the ins and outs of marketing psychology. In a way, we’ve ...