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    Consumer Psychology

    A Quick Survey: How consumers feel about your mobile app

    This post is part of a series called "A Quick Survey."  If you’re not leveraging a mobile app that customers can frequent, we have reasons why you sho...

    Consumer Psychology

    A Quick Survey: Email is effective

    This post is part of a series called "A Quick Survey."  As a marketer, you’re probably sending emails to a database of people on a pretty regular basi...

    Consumer Psychology

    A Quick Survey: Consumers are ready to engage with brands in 2020

    This post is the first in a series called "A Quick Survey." As a new decade begins, it’s apparent the digital landscape has altered the way brands con...

    Consumer Psychology

    Four ways to keep loyal customers coming back for more

    Generating a steady stream of returning customers is one of the biggest struggles a brand can face.

    Consumer Psychology

    The consumer psychology behind holiday marketing

    The holiday season offers an opportunity for marketers to help consumers find and buy gifts for their friends and family that will hopefully bring fee...

    Consumer Psychology

    The psychological benefits of buying gifts for others

    At one point, the average American household spent 2% of their annual income on gifts, according to research cited by consumer psychologist Shilpa Mad...

    Consumer Psychology

    3 psychology hacks for your content marketing

    Knowing what makes someone tick or what influences them to make a certain decision is a secret ingredient in every successful content marketing strate...

    Consumer Psychology

    Consumer psychology trends from 2019's Black Friday & Cyber Monday

    Spending habits around 2019’s Black Friday and Cyber Monday blew previous years’ out of the water.

    Consumer Psychology

    Psychology and the rising popularity of group fitness classes

    The increase in the number of boutique fitness studios has continued to grow this year. According to the 2019 IHRSA Global Report, it doesn’t look lik...

    Consumer Psychology

    Local stores prepare for 10th annual Small Business Saturday

    This year marks the 10th annual Small Business Saturday, started by American Express during the recession as an effort to tactfully help local communi...