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Being able to nurture active, engaged mobile app users is an important goal for many brands. Yet, mobile app engagement rates aren’t as high as one mi...

As a marketer, you know just how much power the thoughts and opinions of others have on consumer behavior. It’s the reason why brands create space for...

Typically reserved for the 24 hours after Thanksgiving, Black Friday is seen as the one-day only annual sale where valuable items get huge price reduc...

Scarcity marketing is not uncommon, mostly because of its ability to immediately motivate consumers. But for it to work in a way that serves your cust...

Gearing up for a new product launch requires a lot from brands. There's the product development, the strategy sessions and the careful planning that m...

Customer reviews. They’re the online equivalent of a test score in grade school and every brand is in the market for a top-rating. 

As a marketer, you have a list of strategies that guide you in elevating your brand — and that includes helping your customers make the best decisions...

A comfort zone. A happy place. A safe haven. It doesn’t matter what you call it, the human need for a familiar sense of security is clear. 

As the Brand Journalist at Quikly, I feel it’s my duty to take you along with me as I learn the ins and outs of marketing psychology. In a way, we’ve ...