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    Consumer Engagement

    The basics of consumer gamification

    We’ll let you in on a little secret: Shopping isn't all about buying products or getting service from brands. Consumers want to have fun too.

    B2C Marketing Consumer Rewards Consumer Engagement

    Need to increase offer redemption rates? Try personalization.

    We all know offers are designed to incentivize customers to move toward a brand goal, but what happens when your customers don’t want them?

    B2C Marketing Consumer Engagement

    How niche marketing can help you solve consumer inundation

    Marketing has been around for ages. As a result, it’s evolved from the simple exchange of buying and selling it once was. Consumer expectations are hi...