Quikly Blog

Every so often, B2C marketers come across innovative techniques that resonate strongly with consumers and help drive significant results. And today, when most marketers are battling against a noisy market, having resources available to combat overwhelmed or distracted consumers is a must. 

Some industries truly understand the value of consumer psychology as a marketing tool and quick-service restaurants (QSRs) are among them.

Consumers are complex creatures. Luckily for marketers, there’s a field of study designed to help consumer-facing brands better interact with their audiences. It’s known as consumer psychology, and it comes with a fair share of benefits.

Loyalty programs aren't just a designated channel for brands to offer personalized rewards and incentives to repeat customers. They’re also a strong platform for exercising consumer psychology principles. Scarcity marketing is a tool for encouraging urgency in consumers. Together, the two powerhouse marketing strategies help build brand loyalty — and fast.

Sometimes, creating a sense of urgency in consumers that motivates them to act is as simple as promoting feelings of familiarity. 

Consumer psychology is more commonly used in e-commerce than one might think. Many retail brands have incorporated psychological elements into their online presence, but spotting it may take a little help from consumer psychology experts.

Black Friday is right around the corner, but some brands have gotten a head start on their marketing before the holiday season. As consumer expectations for Black Friday heighten and promotions get even earlier, having stand-out marketing is vastly important.

If there’s one thing consumer psychologists and marketers can agree on, it’s that consumers appreciate simplicity.