Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Restaurant MarketingConsumer PsychologyB2C Marketing

How to use data analytics to strengthen your QSR marketing

Creating a successful consumer promotion for your quick-service restaurant (QSR) requires a lot of effort. Thankfully, data analytics can simplify that process.

Consumer PsychologyAnticipation in MarketingB2C Marketing

The core ingredients of consumer anticipation

To truly understand consumer psychology, there are certain concepts you must explore fully. Anticipation is one of them.

Consumer Psychology

The psychology behind high-end purchases

While many people believe money can’t buy happiness, there’s no debate that an abundance of money can provide humans with access to luxurious experiences. We know that humans love glamour, but what is it that motivates consumers to spend money on high-end products?

B2C Marketing

3 great brand humanization campaigns

If you’ve gained some background knowledge on brand humanization, the process of attaching human personality and emotions to a brand in hopes of making consumer buying decisions easier, you know just how tricky it can be.

B2C Marketing

How top retail brands are engaging with customers right now

While there may have been a time when consumers only expected brands to ensure seamless experiences and quality products, consumer expectations are steadily moving beyond products and services.

B2C Marketing

How to overcome marketer's block

Cultivating a great customer experience for your target audience is a major responsibility, and it isn’t always easy.

Email MarketingRestaurant Marketing

4 email marketing trends in QSR

Keeping up with trends makes a huge impact on any B2C marketing channel — especially email, a preferred method of communication for consumers.

B2C Marketing

4 expert tips on boosting brand awareness

There are some brands, thanks to their long-standing history or valuable products, that practically live in the minds of consumers. It doesn’t take much for the public to recognize a logo, jingle or any other identifiable element associated with the brand. How does this happen? Brand awareness.