Loyalty Programs
Grocery stores making the most of loyalty and rewards programs
After Amazon bought Whole Foods, marketers in the grocery space have been motivated to innovate more than ever before.
Consumer Psychology
Consumer research: Email is effective
This post is part of a series called "A Quick Survey."
As a marketer, you’re probably sending emails to a database of people on a pretty regular basis. Despite traction of click-through rates that can signal whether people are opening your emails, it might feel like the content within your efforts to promote your brand isn’t actually resonating with the people receiving them. Especially if you’re not seeing direct sales.
Consumer Psychology
The psychological benefits of buying gifts for others
At one point, the average American household spent 2% of their annual income on gifts, according to research cited by consumer psychologist Shilpa Madan. She pointed out just how significant that number was in the grand scheme of spending after explaining that it was actually old data from 2013.
