Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.
As a self-proclaimed lover of consumer psychology, I’ve grown increasingly fascinated by the topic over the last few months. That fascination has led me down a rabbit hole of curiosity, where I’m met with questions regarding consumer behavior, innovative marketing practices and branding.
If you were to ask a consumer psychologist what the brain science behind consumer discounts is, they might mention elements of scarcity, pleasure and urgency. The bottom line? The value is largely based on money saved and time sensitivity.
When it comes to tried and true marketing channels, there’s no better example than email marketing. So it goes without saying that while many email marketing strategies have resulted in great brand success, they also aren’t anything consumers aren’t used to.
Standing out in a crowded market often means making creative choices that are outside traditional practices. Mobile app marketing is becoming an avenue for B2C brands to offer customers unique experiences and push the boundaries of standard marketing.
