Quikly Blog

Did you know that Instagram has 1 billion monthly active users? That means you have millions upon millions of opportunities every month to globally market your brand. Well, okay, maybe not millions upon millions, but there’s definitely a lot of opportunity when it comes to leveraging the tools and growing reach of Facebook’s greatest acquisition.

Here are some stats to help you get more informed on Instagram, so you can make the most of it for your business:

With a 98% open rate and a 45% response rate, texts can offer significant value in marketing. SMS communications can also be trackable, interactive and personal. But in order for them to really work, marketers must use texts to create a meaningful line of communication with subscribers. Here are 12 ways to do that:

By now, you’re an email subscriber champ, but we all know the real win is converting those subscribers into customers. To help guide you on your conversion conquest, be sure to familiarize yourself with the 5 email conversion best practices below. Then feel free to pick and choose tactics from any of the sections that you sense are a best fit to try with your subscribers.

In the first few months of 2019 alone, Nike, Starbucks, Reebok, The Vitamin Shoppe and Tim Hortons all made headlines around new or revamped loyalty programs. Zoom out to the last year, and the list expands to include Macy's, Nordstrom, Kohl's, DSW, Lululemon and more.

The first marketing email was sent to roughly 400 potential customers in 1974. The story goes, the 400 recipients were converted into $13 million in sales. It’s just nowhere near as easy these days to send that little and sell so much. So how can you make your email acquisition and conversion efforts easier?

Seventy-seven percent of digital marketers felt greater pressure to meet acquisition and revenue goals coming into 2019 than they did the year before, according to a survey by SheerID.

This pressure isn’t a light one for marketers in retail, where many brands often look at customer acquisition as the holy grail -- the place where all other activities are supposed to lead.

So, what are retail marketers facing? How are they attempting to push through the pressure and march toward acquisition goals? And what else are they thinking about in terms of acquisition?

Here are six answers.

The restaurant industry is rapidly changing, and brands that are focused on digital innovation while adapting to new consumer preferences are getting ahead. QSRs also need to adapt to the growing demand for variety, affordability, and technology in order to engage the next generation of digitally-savvy customers. While modern consumers are focused on unique and healthy food options, their primary concern is convenience. 79% of millennials report they regularly spend money eating at restaurants (Shopkick), making this audience a priority for QSRs. As millennials and Gen Z continue to grow into a stronger consumer force, it’s crucial for restauranteurs to develop a deeper understanding of their interests and prioritize digital engagement to stay relevant. Many QSRs are offering apps, community platform presence (Yelp), or in-app experiences, such as games to deeper the consumer relationship. According to QSR Magazine, 63% of millennials have at least one quick-service app on their phones and 73% have used mobile apps within quick-serves. The significance of a digital presence is clear, but how can QSRs stand out from the crowd and grow a loyal Millennial and Gen Z customer base?