Quikly Blog

Because of the coronavirus, people have been confined to their homes and glued to their devices. We wondered how this was affecting consumer purchasing behaviors, so we began by interviewing millennials.

It feels a bit tone-deaf to talk about time and money when thousands are dying from the coronavirus. But the truth of the matter is, consumer behavior is shifting as people are mandated to stay home in order to remain healthy. This is already affecting the economy, and the way marketers are doing their jobs. And the pandemic will certainly have lasting effects on individuals that could be unpredictable.

In the midst of the coronavirus pandemic, people have been forced to behave differently in order to stay safe. This has not only shaken the financial market, but also society at large.

Marketers are in uncharted territory. Never has the country come to a near standstill because of a pandemic in modern times.

Ah, yes. The ancient story of the “unread email.” It’s an unfortunate reality that every marketer has come to expect. 

There are a lot of reasons consumers might say goodbye to a brand. Some of which are more predictable than others. 

This is a story of how a rising tide lifts all ships. Two entities coming together for mutual benefit. A type of collaboration that offers a little bit of something for both parties involved.

Consumers hold the technology to have food, clothes and other needs delivered right to their front doorstep. They can also reach family members by text message, friends on social media and potential romantic partners on dating apps all with just a few taps on their smartphones. 

As Valentine’s Day comes and goes, it’s hard not to think about love. Specifically the romantic kind. Yes, this is something we tend to feel for people — but studies show this is also an emotion we can develop toward a brand.