Quikly Blog

Timing is of the essence when it comes to brands deepening their relationship with loyalty members. In fact, 57% of U.S. consumers will abandon a loyalty program if it took too long to earn points. Failing to promptly engage new members can quickly result in customer lapse. Most brands tack on incentives to boost signup, but have a hard time driving stickiness and long-term program participation. Here are some ways to enhance your loyalty member onboarding strategy.

Moving Email CRM database members through the funnel is challenging. Email marketers want to maximize customer spending and profit by motivating incremental purchase behavior. But it’s difficult to create innovative content that motivates subscribers to engage. Standard offers often grow stale over time, becoming less effective at driving sales. The Quikly platform places emphasis on specific strategic objectives, leveraging existing incentives to create rewarding experiences.

Implementing an effective Email/CRM onboarding strategy is key to converting quick purchases, deepening the digital relationship, and ultimately, building loyalty. However, in order to effectively onboard new customers, they need to take immediate actions after subscribing to guarantee long-term success. Most brands don’t have an onboarding strategy or don’t incentivize their onboard messaging, thus failing to motivate behavior. Quikly campaigns sit on top of existing onboarding strategies and add consumer psychology through scarcity to capture and convert over a short period of time.

Consistently growing your CRM database by acquiring the right new customers is every Email Marketer's goal. However, it’s difficult to continuously find high-quality new customers efficiently and with scale. Many traditional CRM acquisition tactics have limited reach, hindering a brand’s ability to steadily develop their customer database. Quikly’s strategy uses customer psychology to turbocharge Email/CRM acquisition, turning customers into brand advocates, resulting in valuable, cost-efficient closed loop referrals.

Creating a strong email marketing strategy is a critical way to connect with your target audience. It allows marketers to speak directly to prospects, leads, current customers and even past customers. Email marketing can be used strategically to build loyalty and trust in your brand, eventually creating brand advocates. By tapping into your network of loyal brand members, referral programs have the potential to be your most effective marketing tool. Referral marketing is a tried-and-true means of leveraging existing customers to acquire high quality leads at scale and in a cost-effective way. However, implementing a thriving referral marketing program is not always a straightforward process and it can be easy to make mistakes that derail your efforts, failing to motivate customers to refer and ultimately missing the mark on driving new customers.

The REI campaign “Opt Outside” involved shutting down business on one of the biggest, if not THE biggest profitable retail days of the year: Black Friday. The decision rested on value of a different kind, a concept far less tangible but much more rewarding. The company believed it could make up its Black Friday losses through gains in loyalty, by appealing to the emotional and ethical pith of its audience. And it worked.

Developing a loyal customer base is key to creating sustainable brand value. Leaders in Loyalty find success when they master constant growth of their loyalty program by acquiring the right new members. However, it's difficult to continuously find high quality new members efficiently and with scale. Referred customers have approximately 25% higher customer lifetime values than non-referred customers — even when you factor in referral costs (Warton Study). By incentivizing engagement and utilizing urgency marketing, the reach of a campaign can easily be amplified to attract new members and maximize results.

Offering exclusive access or promotions to loyalty members is a valuable strategy that can enhance the retail brand-consumer relationship.