Quikly Blog

In a recent survey, we asked consumers how they were dining and shopping in the midst of the coronavirus outbreak. Nearly 1,800 people responded.

While data about a group of people offers valuable insight, so does highlighting individual voices. That's why we're excited to share how one young woman describes the changes in her buying behavior, as part of a new series, "From the Consumer":

The coronavirus pandemic hit the fitness industry particularly hard. Because gyms and studios are traditionally brick and mortar, many temporarily closed while grappling with how to stay afloat. As time in quarantine went on, those in this space found a solution: virtual workouts.

I was on my nightly walk when I ran into some neighbors — a couple, both retired, in their early 70s and living in an upper-middle class suburb. Since all of their social activities had been canceled, they said they didn't have much to do in the midst of a pandemic. In the same breath, they told me about how they were excited to get home and try a pre-made meal that had just arrived at their front door. 

Thanks to the smartphone, it’s now commonplace to see user-generated content on the social media feeds of big brands.

If you’re a B2C marketer, having an understanding of consumer behavior can help you be more effective at your job. That’s why we wanted to make a podcast that offered insight from experts in the field of psychology to help add value to your marketing strategies.

The coronavirus has affected every person’s life in some way. Whether it’s how we work, shop or conduct ourselves throughout the world, things have not only changed — but have become more difficult. And brands have an opportunity to provide solutions and add value to each consumers’ lives as the pandemic continues. 

As states and businesses continue responding to the pandemic, brands are struggling with how to navigate both an uncertain and unstable economy. Marketers are trying to figure out how to re-engage customers and accelerate sales, and they’re doing so in uncharted territories.

The coronavirus has forced most industries to shift the way they do business. But the effects of this pandemic have hit retail especially hard. 

It’s obvious that the pandemic has changed the way consumers behave. People have been told to stay home, they’ve lost their jobs, and they also see things like aisles of missing toilet paper.