
How to Acquire High Quality Mobile App Users and Inspire Loyalty
Acquire New App Users
Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

81% of consumers agree that loyalty programs make them more likely to continue doing business with a brand. While your existing loyalty program tactics may be consistent, there are some easy ways to turbocharge your efforts. From our recent Loyalty How To Guide, here are three tactics to layer onto your loyalty member acquisition strategy, that will drive new-to-file member rates and referrals:

Facebook’s latest News Feed announcement about ‘bringing people closer together’ is yet another example of the ever-changing social landscape where marketers must pay (even more) to play as they continue to alter their Ad Spec, algorithms for performance, and edgerank exposure in the News Feed for brand pages. Many of the changes present challenges that cause marketers to have to retrofit their content or rethink their approach.

Acquiring a new customer is five times as expensive as retaining an existing customer. Yet 44% of companies admit they, "have a greater focus" on acquisition, while 18% focus on retention (Invesp). While acquisition of new Email CRM customers is key to driving short-term revenue, establishing a CRM retention strategy is a necessity for ensuring a higher customer lifetime value. Most companies either overlook CRM retention strategies or they lack insight as to why customers lapse. Over time, a large percent of customer will become inactive, how do you overcome the leaky bucket of retention?