Quikly Blog

This post is the first in a series called "B2C Psychology 1.0."

Dante Pirouz spent years working for an internationally acclaimed advertising agency on Madison Avenue in New York City with large brands, like Johnson & Johnson. Eventually, she was tasked with marketing cigarettes at a time corporations that profited off tobacco products were heavily protested. This got her thinking about the ethical questions surrounding marketing and if there was a better way of advertising that could benefit both companies and consumers.

If you’re a marketer who missed Digital Summit Detroit 2019, don’t worry. We've got you covered. While speakers brought a ton of thought-provoking research and experience to the stage, there were many common themes around content creation, reaching your target audience and engaging buyers throughout the sales funnel. Here are four of them:

With brands typically seeing a 98% open rate and a 45% response rate when it comes to SMS outreach, no wonder you’ve decided to make this a part of your marketing strategy. But as with any new and fast-moving competitive landscape, mistakes happen. The good news is, Alison Vandenkieboom, Director of Client Success at Quikly and resident SMS expert, has drummed up some of the most common mishaps and how to avoid them. 

Over 160 marketing and loyalty leaders registered for our recent webinar, "Why You're Not Seeing ROI Out of Your SMS Marketing," featuring two top mobile marketing experts. Our goal? To help these leaders mitigate three main challenges often seen with SMS strategies: low subscriber acquisition, high opt-outs and low conversions from subscriber to customer. In case you missed it, here are some of the takeaways: 

With open rates over 90 percent, it’s no wonder that there’s an increasing buzz around text message marketing. But what kinds of results are really possible? We asked just that to brands who are using it. Here's what we heard back:

Did you know that Instagram has 1 billion monthly active users? That means you have millions upon millions of opportunities every month to globally market your brand. Well, okay, maybe not millions upon millions, but there’s definitely a lot of opportunity when it comes to leveraging the tools and growing reach of Facebook’s greatest acquisition.

Here are some stats to help you get more informed on Instagram, so you can make the most of it for your business:

With a 98% open rate and a 45% response rate, texts can offer significant value in marketing. SMS communications can also be trackable, interactive and personal. But in order for them to really work, marketers must use texts to create a meaningful line of communication with subscribers. Here are 12 ways to do that: