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Retail Marketing

Innovative Promotions for Shopper Marketers

According to Quirk’s Marketing Review, “Just a few years ago, [shopper marketing] was a little-understood task driven by promotions or channel marketing and focused primarily on trade. Today, 77% of CPG companies and retailers have a dedicated shopper marketing function, and there is an increasing view that shopper insights are strategically essential." The discipline is growing because CPG brands are beginning to understand its critical and central role in growing revenue.

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