Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Mobile App MarketingConsumer PsychologyUrgency MarketingB2C Marketing

How to make your mobile app more engaging with urgency marketing

Being able to nurture active, engaged mobile app users is an important goal for many brands. Yet, mobile app engagement rates aren’t as high as one might expect. Low user retention and conversion rates, consumer inundation with app messages and an unsatisfactory number of app downloads are common concerns in mobile app marketing, and solving them often depends on your ability to engage mobile app users.

Consumer PsychologyB2C MarketingSocial Proof in Marketing

Social proof ideas that go beyond the traditional testimonial

As a marketer, you know just how much power the thoughts and opinions of others have on consumer behavior. It’s the reason why brands create space for customer reviews, expert endorsements and awards.

B2C Marketing

Advice from 4 B2C marketing experts

B2C marketing is a vast area of tactics, strategies and practices designed to serve the needs of consumers through various channels. And learning them doesn’t come easily — it takes skill to successfully maneuver through the marketplace and into the hearts of consumers.

Email MarketingB2C Marketing

5 tips to keep email subscribers engaged

Gaining email subscribers is only half the battle — now you have to keep them.

Email MarketingConsumer PsychologyScarcity MarketingB2C Marketing

5 ideas for using scarcity in your email marketing

Scarcity marketing is not uncommon, mostly because of its ability to immediately motivate consumers. But for it to work in a way that serves your customers, you need to focus on using it in ways that are relevant to each individual it's reaching.

Loyalty ProgramsUrgency MarketingB2C Marketing

4 ideas for using urgency marketing to achieve your loyalty goals

No matter what type of loyalty goal you're focused on, it’s safe to say that you want to meet your mark as soon as possible. In fact, the sooner the better. But you also realize loyalty isn’t something you can rush through. Building lasting relationships with customers takes time; your customers want to feel confident in their decisions, and once they do, you can trust they’ll stick with you for the long haul.

Consumer PsychologyAnticipation in MarketingB2C Marketing

How to create anticipation for product launches

Gearing up for a new product launch requires a lot from brands. There's the product development, the strategy sessions and the careful planning that must go into figuring out how you'll get consumers to pay attention to your new product.

B2C Marketing

How artificial intelligence impacts B2C marketing

As a newbie in marketing technology, many concepts are still, well, new to me. I may have heard of them in passing or experienced them firsthand as a consumer, but it isn’t until I sit down with an expert that I truly know how something works.

Social Media MarketingB2C Marketing

How QSRs are taking over TikTok

When Morgann Book had a break in her shift at her family’s Dairy Queen, boredom sparked an idea: create a TikTok making a DQ favorite. She’d made ice cream treats countless times before and thought this would be no different. Except, it was — her videos amassed millions of views and launched her into TikTok stardom in one day.