Quikly Blog

Thanks to the smartphone, it’s now commonplace to see user-generated content on the social media feeds of big brands.

It’s obvious that the pandemic has changed the way consumers behave. People have been told to stay home, they’ve lost their jobs, and they also see things like aisles of missing toilet paper.

This is a story of how a rising tide lifts all ships. Two entities coming together for mutual benefit. A type of collaboration that offers a little bit of something for both parties involved.

I never intended to be in this position. When I set out to be a journalist, I wanted to tell stories that “educated and engaged an audience,” which really meant I wanted to share information that would somehow better the lives of others while simultaneously making them feel things. I’m now in marketing — but let me explain. 

If used in the right way, scarcity can be a powerful tactic in helping to draw attention to products and motivate consumer behaviors. If used in the wrong way, it can hurt the brand-to-buyer relationship. Here are a few fast facts, covering both angles:

Over the course of 2017, we at Quikly collected a multitude of insights from clients and prospects regarding their expectations and challenges for the year. Primarily, we learned of the most common pains top marketers are constantly working to overcome.

Fortunately, the Quikly platform can easily be layered onto your current marketing strategy for 2018 to give your brand the boost it needs to meet your annual goals. Take a look at our infographic below to see our 7 Marketing Challenge Predictions for 2018 and the simple solutions we've compiled to make this year the most successful yet.