Quikly Blog

While there may have been a time when consumers only expected brands to ensure seamless experiences and quality products, consumer expectations are steadily moving beyond products and services.

Cultivating a great customer experience for your target audience is a major responsibility, and it isn’t always easy.

There are some brands, thanks to their long-standing history or valuable products, that practically live in the minds of consumers. It doesn’t take much for the public to recognize a logo, jingle or any other identifiable element associated with the brand. How does this happen? Brand awareness.

Scarcity works exceptionally well in B2C marketing.

Many of your brand strategies revolve around two main objectives: retaining current customers and welcoming new ones. To do this, you must regularly maintain high customer expectations and remain top of mind.

Customer incentives are staples in the B2C space for a reason: They promote motivation and anticipation, make customers feel good about themselves and their purchases and help drive sales. But this is only possible if the incentives being offered are valuable to the customer.