If you’re anything like us, once you first started learning about marketing psychology and how it can benefit your brand, you wanted to get your hands on every resource possible. As luck would have it, social media has quickly become a one-stop shop for all sorts of marketing knowledge, including the brain science behind the best brand practices.
Late last year, we found ourselves wanting to learn more about the psychology of competition and how it gained its roots in consumer marketing. Our curiosity led us to Joseph Michelli, a Ph.D. Licensed Psychologist and New York Times #1 bestselling author, who gave us the origin story on consumer competition. He also shed light on a few benefits.
If there was ever a time to discuss the state of retail, it’s now. Supply chain disruptions, inflation, consumer empowerment… there are major changes taking place. And when discussing retail, there’s no forgetting e-commerce.
