What are the benefits of a consumer promotion?

Many of your brand strategies revolve around two main objectives: retaining current customers and welcoming new ones. To do this, you must regularly maintain high customer expectations and remain top of mind.

Consumer promotions are B2C marketing strategies that help achieve stronger brand awareness, increased sales and happier customers. Knowing that the benefits of consumer promotions don’t stop there, we’ve compiled a list of six perks that come with implementing this tactic into your marketing. 

1. Builds brand awareness

Articles, commercials, social media posts. You name it and consumer promotions are all over it. 

The key to effectively promoting any new campaign is to achieve a high level of exposure, or awareness, around your brand. Customers can only benefit from a great new product or service when they know it exists. Utilizing your marketing channels, you can increase the amount of consumers who know about your products and your brand. 

2. Increases sales

An attractive consumer promotion can inspire consumers to participate in your campaigns and put money toward them as well. 

When consumers trust that a product or service is going to be well worth their investment, the psychological pain of purchasing a product diminishes. Consumers are excited about new products and services, and conversions come quickly.

3. Promotes urgency

Your consumer promotions are designed to create long-lasting memories between your brand and its customers, but that doesn’t mean they’ll be around forever.

Contests, sweepstakes, discounts, brand collaborations and other limited-time promotions often contain valuable information that consumers can use to better their experience with a brand. But these deals don’t come around often or stay very long, making it all the more important for customers to take advantage of them while they can.

4. Encourages anticipation

Not only do consumer promotions highlight new brand products and services, but they also amp up anticipation.

Seeing news about an upcoming product or service can greatly increase consumer engagement, as humans are psychologically wired to engage with something in anticipation of its consequence. The word “consequence” doesn’t mean anything inherently negative either — it simply refers to the end result that occurs following a certain action. So, a consumer could anticipate biting into a juicy burger after seeing a promotional video on your new menu item. 

5. Word-of-mouth marketing

One great benefit of a strong consumer promotion? It gets people talking. 

We’ve all had that one consumer promotion that stopped us in our tracks, got our attention and stayed top of mind until we could tell someone else about it. That’s the goal for every marketing campaign, and it’s possible with a well thought-out consumer promotion. 

When consumers are excited about a brand, it’s second nature for them to talk about it with others. Consumer promotions build that excitement by filling gaps in the marketplace, highlighting essential products and services and catering to the needs of consumers.

6. Cuts through the noise

There are tons of products and services on the market today, promising to serve consumers and create a wonderful customer experience. But with so many options out there, it can be difficult for brands to stand out and truly showcase their value to consumers. 

Consumer promotions help to give consumers a focused look at a product or service that they otherwise might not have paid attention to. The more brand-specific your promotions are, the more memorable your brand will be. 

Consumer promotions do more than benefit your brand; they support your customers too. The benefits above simply scratch the surface of what consumer promotions can do for your brand and its base — the rest of the marketing magic is up to you.