Quikly Blog

When it comes to growth, Pet Supplies Plus (PSP) is not slowing down. The independent pet retail franchise has seen a 23.5% growth rate over the past three years and has been No. 1 in the pet store category on Entrepreneur Magazine’s Franchise 500 List for seven years in a row. 

Two things are for certain: gaining the attention of consumers and convincing them to join your email list can have their difficulties. You’ve done both. Now, you’ve got your sights set on getting those email subscribers to become customers. 

In previous years, email marketing was the head honcho in town, helping businesses deliver top-notch marketing messages to email subscribers in real time. 

When a lot of people first hear about marketing psychology, a marketing strategy that focuses on the human behavior behind purchase decisions, it can be a bit of a shock to know that the way we shop isn’t just based on what products we believe are necessities, but why we think a product or service will better our quality of life. We learn that our brain, and all of its inner workings, help to influence our buying decisions and that, in some cases, our natural responses can be the main reason we made one choice over another.

There’s no doubt about it — inactive loyalty program members are an unfortunate reality for most brands. As a marketer, it’s your responsibility to win them back and we’re here to help.

Oftentimes, making strides in the field of marketing means implementing proven practices to positively influence the way you interact with your target market. Urgency marketing offers one option. The tactic is based on psychological principles that work to drive significant consumer response over a short period of time. And it comes with serious benefits. 

You’re not sure when it happened, but somewhere along the lines it went south — some of your text message subscribers have gone silent and it’s up to you to get them interested again.