Quikly Blog

Loyalty programs. You understand their benefits, you’ve seen some really great examples from leading brands, and you know how to engage program participants. While that information comes in handy, there’s more you’re interested in learning about, like how to make the most out of your loyalty program. We’ve got you covered. Here are 4 tips to help you get the best use out of your loyalty program.

Creating a strong loyalty rewards program takes effort and skill. While many brands have tried their hand at building a program that customers love, some have cracked the code.

There are all kinds of ways to leverage marketing psychology for stronger conversions. Psychological principles like scarcity, anticipation, competition, fear of missing out (FOMO) and social proof can immediately motivate consumers to take action. 

Here are three top retailers who are currently using marketing psychology to increase redemption/purchases and first-part data acquisition:

Despite email marketing being a tried-and-true tactic, getting new email subscribers is no easy feat. Modern email marketing issues like consumer inundation, consumer empowerment and low attention spans can create large roadblocks for marketers looking to increase email acquisition rates.

Trust is the backbone of our society. More than a standard human emotion, this feeling works as a blueprint for decision-making. It also functions as the foundation of social proof, a marketing psychology staple. 

To properly explain the relationship between a marketing psychology principle and modern technology, one would have to start at the beginning.