Quikly Blog

Aspiring to set clear, effective marketing goals that lead to high conversion rates is great, but there’s one thing you have to do first: look at the data.

Here are a few commonly known truths about incentives: many consumers enjoy them, they have to be relevant to a brand's target audience to work well, and they should provide value to the consumer. While it's not hard to find data and analytics to back up these facts, the psychology behind what practices work best for leveraging brand rewards isn’t as available to the average marketer. 

To be a minority is to always be aware of the diversity of your surroundings.

We’ve all had moments of great embarrassment. Tripping in front of a crowd, messing up an important presentation, spilling food everywhere. If you can think it, chances are someone’s done it — even high-profile celebrities and brands. And we love them for it; possibly, even more than we did before.

Trusting other humans sounds simple enough, but what about brand influencers?

When you’re writing about consumer motivation day in and day out, you start to notice a few things. Namely, what components are taking center stage during the consumer buying journey to encourage conversions.