Email Marketing
The keys to implementing personalization within your email marketing
Personalization is a part of the human experience — from your name to your interests, individualized circumstances help shape what you give your attention to.
Consumer Psychology
Class, community and culture: The motivators fueling purchases
Culture is an integral part of every human being. The basis behind which we operate, our culture determines our values, our behaviors, and our wants and needs. For most consumers it is a driving force responsible for their buying decisions. And yet, it flies under the radar as an innate societal structure very rarely prioritized by brands.
The why behind the buy: 7 things that influence consumer buying decisions
The swipe of a debit card, the exchange of dollar bills — this year, 2.14 billion people worldwide are expected to buy goods and services online. And that's just online. But why does it happen? What is it that drives someone to buy a product?
