
Growing an audience on TikTok
More and more brands are hopping onto TikTok and with good reason.
Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.
It can be hard to get consumers to do anything when they're inundated with digital offerings and outreach. Incentives are a great way to engage consumers and influence behavior, helping you meet your marketing goals. But it might not be in line with your brand or best for your bottom line to continue to mark down products or services.
After days of great deals ahead of the gift-giving season comes Giving Tuesday, which has been encouraging people to give back to their communities and favorite charities since 2012. It uses the same consumer psychology that's behind the days just before it: Black Friday, Small Business Saturday and Cyber Monday.
The creation of Cyber Monday came from a press release sent in 2005 by the National Retail Federation's Shop.org. It has become an online event that leverages urgency marketing, which uses the same type of consumer psychology that piggybacks off of Black Friday.