Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Email MarketingB2C Marketing

Why consumers are tuning out your emails (according to GMass)

Once your brand builds its email list, it can be pretty disappointing to see that engagement from subscribers isn’t quite what you'd hoped for. You’re confident that at some point in the past your subscribers found value in your content, but now they’ve gone dark — and you’ve got the click-through rates to prove it.

Consumer PsychologyB2C MarketingSocial Proof in Marketing

How effective is social proof in impacting purchases?

Consumers interact with many outside influences during the consumer journey. One of the largest is their interactions with other consumers.

SMS MarketingB2C Marketing

How to increase the value of your text message marketing

To craft a strong text marketing message, you must know what to do and what to avoid. Familiarizing yourself with general SMS marketing mistakes is a good first step; deciding what content should go inside your message is the next.

Retail MarketingB2C MarketingConsumer Promotions and Rewards

What retail brands are doing for the new year

With 2023 underway, many brands are catering to the fresh start a new year brings with major deals, tailored products and celebratory marketing. Brands are displaying their new year promotions front and center, showing their deals in bold, big letters with eye-catching graphics to match.

Holiday MarketingConsumer PsychologyB2C Marketing

3 psychologists have advice for your B2C brand this holiday season

If there was ever a time to gain expert advice on how to meet consumer needs and predict purchasing behaviors, it’s during the holiday season. The stakes are high for consumers and brands that are equally hoping to exit the season with a positive outcome.

Holiday MarketingConsumer PsychologyB2C Marketing

The consumer psychology behind holiday shopping

Holiday shopping is here. With long lines, cheerful music and gift ideas for friends and family, this experience comes once a year, and consumers have a lot riding on it.

Consumer PsychologyB2C Marketing

A beginner’s Q&A to consumer psychology

As with any broad topic, consumer psychology can cause many questions for those first learning of its existence. To build a foundation for better understanding consumer behavior, these questions must be answered.

Consumer PsychologyB2C MarketingConsumer Behavior

Using data analytics to better understand consumer behavior

Data analytics is arguably the most important starting point for brands looking to understand the actions of consumers. It gives a point of direction for marketers to work from.

Restaurant MarketingConsumer PsychologyB2C Marketing

The race to convenience in QSR

Providing consumers with the most optimal experience possible is a top priority for many brands. And for quick-service restaurants (QSRs), striving for convenience and quality control is a major focus.

B2C Marketing

Modern-day tools that help marketers cut through the noise

Every so often, B2C marketers come across innovative techniques that resonate strongly with consumers and help drive significant results. And today, when most marketers are battling against a noisy market, having resources available to combat overwhelmed or distracted consumers is a must.

Consumer PsychologyB2C Marketing

Checklist: Using psychology to better serve consumers

Every well-established company knows the importance of having a strong brand strategy. Outlining your mission and having pillars to look back on is critical to meeting your goals.

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