Restaurant Marketing, B2C Marketing
Thanks to a long-standing history in the hearts of food lovers everywhere, quick-service restaurants (QSR) are constant fixtures in headline news. Their virality is undeniable, and their innovativeness is top of the line.
2023 is continuing the trend of QSR popularity. We’ve collected a list of three trending fast-food chains and their recent endeavors.
1. In-N-Out Burger Moving East
Crushed at the thought of traveling out west to get a meal from In-N-Out? Worry no longer — the famed burger chain is traveling east.
Fast-food fanatics in The Volunteer State will have much to be happy about in the next few years. According to entrepreneur.com, the hamburger chain will open its first corporate hub in Tennessee in 2026 and will follow up with restaurants in years to come. In its 75 years of business, this will be the first time In-N-Out has ventured out farther than the West Coast.
2. Waffle House "Sandwich"
A TikTok from user @shantellxoxo went viral after her creation — a meat and cheese waffle sandwich — caught the attention of other foodies. The video has received nearly one million likes on TikTok so far.
3. Chipotle
Just how powerful are reviews and testimonials? For Chipotle Mexican Grill, they’re influential enough to inspire new menu items.
Whether you’re an avid TikTok user or a casual browser, you’re sure to have run into food reviewers Keith Lee and Alexis Frost. With a combined total of 12 million followers between them both (as of the time this post was published), these TikTok users are everywhere, and their recent video featuring a Chipotle menu hack has even captured the attention of Chipotle officials.
The Chipotle hack features the chain’s standard steak quesadilla with a twist — extra cheese and fajita veggies. Frost’s video, posted in December 2022, was the first to bring this creation into the spotlight. Part of a series of videos on ordering items recommended by restaurant workers, the Chipotle version was soon reviewed by Lee and grew immense popularity.
The quick-service restaurant industry has gained quite a name for itself, and early 2023’s trending topics are further proof of its viral nature.
