With brands typically seeing a 98% open rate and a 45% response rate when it comes to SMS outreach, no wonder you’ve decided to make this a part of your marketing strategy. But as with any new and fast-moving competitive landscape, mistakes happen. The good news is, Alison Vandenkieboom, Director of Client Success at Quikly and resident SMS expert, has drummed up some of the most common mishaps and how to avoid them.
Over 160 marketing and loyalty leaders registered for our recent webinar, "Why You're Not Seeing ROI Out of Your SMS Marketing," featuring two top mobile marketing experts. Our goal? To help these leaders mitigate three main challenges often seen with SMS strategies: low subscriber acquisition, high opt-outs and low conversions from subscriber to customer. In case you missed it, here are some of the takeaways:
With open rates over 90 percent, it’s no wonder that there’s an increasing buzz around text message marketing. But what kinds of results are really possible? We asked just that to brands who are using it. Here's what we heard back:
Did you know that Instagram has 1 billion monthly active users? That means you have millions upon millions of opportunities every month to globally market your brand. Well, okay, maybe not millions upon millions, but there’s definitely a lot of opportunity when it comes to leveraging the tools and growing reach of Facebook’s greatest acquisition.
Here are some stats to help you get more informed on Instagram, so you can make the most of it for your business:
With a 98% open rate and a 45% response rate, texts can offer significant value in marketing. SMS communications can also be trackable, interactive and personal. But in order for them to really work, marketers must use texts to create a meaningful line of communication with subscribers. Here are 12 ways to do that:
By now, you’re an email subscriber champ, but we all know the real win is converting those subscribers into customers. To help guide you on your conversion conquest, be sure to familiarize yourself with the 5 email conversion best practices below. Then feel free to pick and choose tactics from any of the sections that you sense are a best fit to try with your subscribers.
The first marketing email was sent to roughly 400 potential customers in 1974. The story goes, the 400 recipients were converted into $13 million in sales. It’s just nowhere near as easy these days to send that little and sell so much. So how can you make your email acquisition and conversion efforts easier?
Seventy-seven percent of digital marketers felt greater pressure to meet acquisition and revenue goals coming into 2019 than they did the year before, according to a survey by SheerID.
This pressure isn’t a light one for marketers in retail, where many brands often look at customer acquisition as the holy grail -- the place where all other activities are supposed to lead.
So, what are retail marketers facing? How are they attempting to push through the pressure and march toward acquisition goals? And what else are they thinking about in terms of acquisition?
Here are six answers.
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