Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Consumer Psychology

Consumer research: Consumers are ready to engage with brands in 2020

This post is the first in a series called "A Quick Survey."

As a new decade begins, it’s apparent the digital landscape has altered the way brands connect with consumers. Meaning, for marketers, there's an opportunity to reach them directly.

Consumer Psychology

Four ways to keep loyal customers coming back for more

Generating a steady stream of returning customers is one of the biggest struggles a brand can face.

Consumer Psychology

The consumer psychology behind holiday marketing

The holiday season offers an opportunity for marketers to help consumers find and buy gifts for their friends and family that will hopefully bring feelings of joy and love.

Consumer Psychology

The psychological benefits of buying gifts for others

At one point, the average American household spent 2% of their annual income on gifts, according to research cited by consumer psychologist Shilpa Madan. She pointed out just how significant that number was in the grand scheme of spending after explaining that it was actually old data from 2013.

Consumer Psychology

3 psychology hacks for your content marketing

Knowing what makes someone tick or what influences them to make a certain decision is a secret ingredient in every successful content marketing strategy.

Holiday Marketing

Appealing to consumers over the holidays using psychology

Whether it's limited time offers, product innovations or other incentives to get people in the door — brands are vying for consumers' attention both in person and online this holiday season.

Retail Marketing