There are all kinds of ways to leverage marketing psychology for stronger conversions. Psychological principles like scarcity, anticipation, competition, fear of missing out (FOMO) and social proof can immediately motivate consumers to take action.
Here are three top retailers who are currently using marketing psychology to increase redemption/purchases and first-part data acquisition:
Despite email marketing being a tried-and-true tactic, getting new email subscribers is no easy feat. Modern email marketing issues like consumer inundation, consumer empowerment and low attention spans can create large roadblocks for marketers looking to increase email acquisition rates.
Trust is the backbone of our society. More than a standard human emotion, this feeling works as a blueprint for decision-making. It also functions as the foundation of social proof, a marketing psychology staple.
Increasing loyalty program participation is high on the priority list for most marketers — and with good reason. Loyal customers can bring in greater profits, heighten brand awareness and strengthen the chances of a brand achieving longevity.
