Quikly Blog

COVID-19 has dramatically accelerated the use of digital as consumers adopt new shopping habits. Retailers have been forced to figure out how to navigate that uncharted digital territory in preparation for Black Friday.

There is so much happening in the world right now. A pandemic. A historically polarizing and contentious election. A rise in social movements. 

Another Amazon Prime Day has come and gone, but some marketers in retail have figured out how to replicate the same feelings around their own branded events.

During Detroit's Startup Week, StartupNation Radio's Jeff Sloan asked Quikly CEO's Shawn Geller how he helps leverage a brand's existing audience to drive a visceral response among consumers. 

As you prepare for the holiday shopping season, here are a few tips from that conversation:

In a recent survey, we asked consumers how they were dining and shopping in the midst of the coronavirus outbreak. Nearly 1,800 people responded.

While data about a group of people offers valuable insight, so does highlighting individual voices. That's why we're excited to share how one young woman describes the changes in her buying behavior, as part of a new series, "From the Consumer":

The coronavirus pandemic hit the fitness industry particularly hard. Because gyms and studios are traditionally brick and mortar, many temporarily closed while grappling with how to stay afloat. As time in quarantine went on, those in this space found a solution: virtual workouts.

I was on my nightly walk when I ran into some neighbors — a couple, both retired, in their early 70s and living in an upper-middle class suburb. Since all of their social activities had been canceled, they said they didn't have much to do in the midst of a pandemic. In the same breath, they told me about how they were excited to get home and try a pre-made meal that had just arrived at their front door. 

Thanks to the smartphone, it’s now commonplace to see user-generated content on the social media feeds of big brands.