Quikly Blog

This post is part of a series called "B2C Psychology 1.0."

The innate desire to win is a trait that comes from our earliest ancestors. Competition, like scarcity, was once a mechanism used by humans in order to survive. 

This post is part of a series called "B2C Psychology 1.0."

Ever bought a product because your friend has it? Of course you have. And we’ll tell you why.

This post is part of a series called B2C Psychology 1.0

In a world where a single minute on the internet consists of 188 million emails sent, 3.8 million Google searches queried, 4.5 million YouTube videos viewed, and 1 million people logging into Facebook, it can be hard to reach and mobilize target audiences. But understanding the psychology behind why consumers buy is beneficial for marketers to cut through the noise.

This post is the first in a series called "B2C Psychology 1.0."

Dante Pirouz spent years working for an internationally acclaimed advertising agency on Madison Avenue in New York City with large brands, like Johnson & Johnson. Eventually, she was tasked with marketing cigarettes at a time corporations that profited off tobacco products were heavily protested. This got her thinking about the ethical questions surrounding marketing and if there was a better way of advertising that could benefit both companies and consumers.

If you’re a marketer who missed Digital Summit Detroit 2019, don’t worry. We've got you covered. While speakers brought a ton of thought-provoking research and experience to the stage, there were many common themes around content creation, reaching your target audience and engaging buyers throughout the sales funnel. Here are four of them:

With brands typically seeing a 98% open rate and a 45% response rate when it comes to SMS outreach, no wonder you’ve decided to make this a part of your marketing strategy. But as with any new and fast-moving competitive landscape, mistakes happen. The good news is, Alison Vandenkieboom, Director of Client Success at Quikly and resident SMS expert, has drummed up some of the most common mishaps and how to avoid them. 

Over 160 marketing and loyalty leaders registered for our recent webinar, "Why You're Not Seeing ROI Out of Your SMS Marketing," featuring two top mobile marketing experts. Our goal? To help these leaders mitigate three main challenges often seen with SMS strategies: low subscriber acquisition, high opt-outs and low conversions from subscriber to customer. In case you missed it, here are some of the takeaways: