When you want to empower your customers to make the best decisions for themselves, consumer incentives can help.
You've seen a number of blogs on steps you can take to elevate your incentives and provide a worthwhile experience for customers and they've got you thinking: What makes consumer incentives so special in the first place?
Here are three main benefits:
1. Promotes customer loyalty
It’s one thing to offer value in the form of your products and services. It’s another to add even more perks on top of that.
Consumer incentives are like the cherry on top of a really great ice cream sundae. They add an extra bit of pizazz to something your customers are already interested in. And these added benefits (discounts, personalized rewards, free shipping, etc.) create positive emotions in consumers and inspire loyalty.
2. Increases brand awareness
Getting the word out about your brand can take some serious planning. The good news is that all the work doesn’t have to fall on your shoulders — if a customer is pleased with your services, they’ll be more than happy to share their experiences with others.
Consumers are known to have a “follow the leader” mindset. They look to the people around them, such as friends and family, to help them make the safest decisions possible. Customers also want to help make those decisions easier for those coming after them. This is why reviews and testimonials are large selling points for customers.
When customers see others discussing how special your incentives made them feel or how much easier they make the shopping process, they’ll associate those positive feelings with your brand and be much more inclined to experience your services for themselves.
3. Heightens consumer insight
Much of our consumer psychology content is designed to help you understand the thoughts of your customers so that you can better service them. But consumer psychology isn't the only way to get insight into what consumers are thinking.
Learning the habits and interests of your customers can also be done by directly asking them to fill out a survey or answer a few questions in exchange for a valuable consumer incentive. You want to be sure that doing so doesn’t take up too much of your customers’ time and that they’re able to seamlessly fulfill your request and receive the incentive they’re after.
Customer incentives are just as much of a benefit to you as they are to your audience. When you work to nurture the relationship you share with your base, you’re supporting those who support you.