Trust is the backbone of our society. More than a standard human emotion, this feeling works as a blueprint for decision-making. It also functions as the foundation of social proof, a marketing psychology staple.
Increasing loyalty program participation is high on the priority list for most marketers — and with good reason. Loyal customers can bring in greater profits, heighten brand awareness and strengthen the chances of a brand achieving longevity.
Whether you're hyping up a new product launch or teasing out a customer incentive as "coming soon," you likely already leverage anticipation within your marketing. Sometimes, when using these types of psychological motivators, it can be helpful to understand both how they work and where they came from. Here's the story of anticipation.
