Quikly Blog

Rewarding customers for their continued support is a fundamental part of many thriving businesses — and retail brands know just how important customer incentives are.

B2C marketing is a vast area of tactics, strategies and practices designed to serve the needs of consumers through various channels. And learning them doesn’t come easily — it takes skill to successfully maneuver through the marketplace and into the hearts of consumers.

If there’s one thing fast-food restaurants are known for outside of their speedy service, it’s brand incentives.

Gaining email subscribers is only half the battle — now you have to keep them. 

Gearing up for a new product launch requires a lot from brands. There's the product development, the strategy sessions and the careful planning that must go into figuring out how you'll get consumers to pay attention to your new product.

Customer reviews. They’re the online equivalent of a test score in grade school and every brand is in the market for a top-rating. 

As a newbie in marketing technology, many concepts are still, well, new to me. I may have heard of them in passing or experienced them firsthand as a consumer, but it isn’t until I sit down with an expert that I truly know how something works.