On Thursday, November 21, H&M held a grand opening event for its new location in Detroit on Woodward Avenue. The event drew hundreds of people. Of course some of the draw came from an excited city gathering around a brand they love — but we also noticed key psychology tactics in H&M’s marketing strategy that made the day such a success for the company.
QSR Automations and Quikly hosted a webinar called “How Restaurants Can Cut Through the Noise with Scarcity Marketing” on Thursday, November 7. If you missed it, don’t worry. We got you covered.
It was in August when Popeyes put its chicken sandwich in select restaurants, kicking off the “sandwich wars” against competitor Chick-fil-A.
Shortly after, Popeyes announced the launch of its chicken sandwich had been so successful that they ran out. The company also stated it would eventually be making its return — but they didn’t say when.
And then it happened. The signal consumers had been waiting for. On Sunday, Popeyes tweeted: “Y’all...It’s Sunday. 🏃🏃” with a GIF of its chicken sandwich attached.
The choice to release its $3.99 sandwich on a Sunday came with strategy. It happens to be the day Chick-fil-A is closed.
In 1983, a sensation occurred in the form of the Cabbage Patch Kids. The public’s desire for what was marketed as the ugliest doll in the world became so dire that literal riots broke out around the holiday season in retail stores across the country.
Scott Meves has spent the last seven years as CTO and co-founder of Quikly, a technology platform that uses psychological motivators — like scarcity, anticipation and fear of missing out — to help consumer-facing marketers achieve their goals faster and more cost-effectively. During this time, he’s used conversion rate optimization (CRO) to help drive hundreds of millions of dollars in sales for Fortune 500 companies.
The innate desire to win is a trait that comes from our earliest ancestors. Competition, like scarcity, was once a mechanism used by humans in order to survive.
