Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

Mobile App MarketingB2C Marketing

What to avoid with your mobile app marketing

Mobile app marketing is no walk in the park. It takes a strong understanding of user interfaces, visual design, analytics and more. So it’s no surprise that a task this demanding could come with a few bumps in the road.

B2C MarketingConsumer Promotions and Rewards

What consumers are looking for in an incentive

An incentive is only as powerful as its relevance to the consumer. This means that when you’re offering an incentive to a consumer to encourage them to complete an action, you have to be sure that the incentive is appealing to them.

Consumer PsychologyB2C MarketingConsumer Motivation

Your in-depth guide to consumer decision-making

As a B2C marketer, there are some areas of your career that you want to grasp with ease. The consumer decision-making process is probably high on that list.

B2C Marketing

5 stages of the consumer journey

Here’s an interesting fact about most consumers: They don’t just decide to purchase a product or support a brand — there’s a specific journey they must embark on before these decisions are made.

B2C Marketing

Most conversions happen during this stage in the consumer journey

Conversions are undoubtedly one of the most prioritized processes for marketers, also making them one of the most sought after.

As a result, if you're like most, you want to know everything there is to know about conversions: Why do consumers choose one brand over another? What influences consumer buying decisions? And if there’s one thing you really want to figure out, it’s understanding when the most conversions are made during the consumer journey.

SMS MarketingB2C Marketing

3 components every text message needs

If you’ve been keeping up with our text message marketing blogs, you may recall a recent post we wrote on the five elements of a strong text message marketing campaign. Originally, we tackled the topic from a psychological perspective, incorporating elements around the brain science of simplicity, urgency, timeliness and more.

Consumer PsychologyB2C Marketing

5 ways to incorporate FOMO into your B2C marketing

When brands create a sense of scarcity, their products and services seem more desirable, driving up demand and ultimately boosting sales. But how can you influence a fear of missing out in ethical ways that also benefit your customers? You’ll need clear-cut tactics that meet your customers where they are and feature honest, psychology-heavy content.

Social Media MarketingB2C Marketing

4 marketing psychology accounts to check out on TikTok

If you’re anything like us, once you first started learning about marketing psychology and how it can benefit your brand, you wanted to get your hands on every resource possible. As luck would have it, social media has quickly become a one-stop shop for all sorts of marketing knowledge, including the brain science behind the best brand practices.

Social Media Marketing

The rise of TikTok — and its effect on other social media platforms

Social media platforms are under immense pressure to keep users engaged.

In the last few years, we've seen platforms like Facebook, Instagram and Snapchat all make major changes to their algorithms to ensure users see timely and relevant content. We've also seen users react in various ways to those updates, including showing aggravation with the constant changes and lack of control.

Consumer PsychologyB2C MarketingCompetition in Marketing

4 benefits of leveraging competition within your B2C marketing

Late last year, we found ourselves wanting to learn more about the psychology of competition and how it gained its roots in consumer marketing. Our curiosity led us to Joseph Michelli, a Ph.D. Licensed Psychologist and New York Times #1 bestselling author, who gave us the origin story on consumer competition. He also shed light on a few benefits.