3 benefits of a strong loyalty program
Loyalty programs are growing in popularity. Customers want spaces that are specifically tailored to their interests and offer them immediate access to the brands they support.
Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.
Increasing loyalty program participation is high on the priority list for most marketers — and with good reason. Loyal customers can bring in greater profits, heighten brand awareness and strengthen the chances of a brand achieving longevity.
Whether you're hyping up a new product launch or teasing out a customer incentive as "coming soon," you likely already leverage anticipation within your marketing. Sometimes, when using these types of psychological motivators, it can be helpful to understand both how they work and where they came from. Here's the story of anticipation.