Quikly Blog

Discover the science behind what makes consumers click "buy now" with actionable insights on urgency marketing, FOMO psychology, and proven tactics that top brands use to boost conversions.

B2C MarketingConsumer Engagement

How niche marketing can help you solve consumer inundation

Marketing has been around for ages. As a result, it’s evolved from the simple exchange of buying and selling it once was. Consumer expectations are higher, and the weight felt by marketers is heavier.

Consumer Psychology

What marketing psychology taught me about my shopping habits

I want to tell you the story of how I fell in love with marketing psychology.

B2C MarketingConsumer Behavior

Helping consumers feel confident in their decision to purchase from you

In life, you’re faced with many decisions. The opportunity to choose right or wrong, to say yes or no, to pick one career over another. For consumers, one of the most important decisions they’ll make in the marketplace is choosing what brands they’ll support.

SMS Marketing

The current status of text marketing: Answers to your top questions

Whether you’re team iPhone or pro Android, this fact remains the same: You know just how powerful text message marketing is.

facebook-app-on-mobile-next-to-notebook-and-pen

Social Media MarketingUrgency Marketing

The psychology behind immediate social media engagement

You know all about social media marketing — its effectiveness, how to boost engagement, the impact marketing psychology can have on your goals within it — but what about its connection to urgency marketing?

Consumer Psychology

The science of simplicity (And why your marketing needs it)

Taking the easy way out might sound bad, but it’s what humans are hardwired to do.

B2C Marketing

What is ethical consumerism?

Consumers’ priorities are shifting and so are their expectations for brands.

For years, most businesses knew what it took to market to consumers: Offer a quality product with a reasonable price point, have a strong system of loyal customers ready to vouch for your services, and remain credible in order to get repeat business. The recipe for success required effort, but once it was put into practice, brands could be sure that their customer relationships would benefit from the time spent.

Consumer Motivation

Earning the attention of distracted consumers

If you’ve ever found it hard to keep a consumer’s attention, we hope you’ll find bittersweet comfort in this confirmation: Consumers are definitely distracted.

B2C Marketing

What not to do as a B2C marketer (7 mistakes)

As a marketer, it’s nice to know you’re performing well and your customers are happy with your communications, but what actions should you be avoiding to make sure this is the case?