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3 components every text message needs

3 components every text message needs

If you’ve been keeping up with our text message marketing blogs, you may recall a recent post we wrote on the five elements of a strong text message marketing campaign. Originally, we tackled the topic from a psychological perspective, incorporating elements around the brain science of simplicity, urgency, timeliness and more.

This time around, we wanted to highlight the value in traditional SMS marketing tactics. And there certainly is demand: 85 percent of customers in 2022 prefer receiving text messages over a phone call or email. With such a strong consumer backing, it’s clear that text messages can generate major support when strategically done.

Dylan Ward, Demand Generation Manager with Slick Text, an SMS marketing solution for B2B and B2C companies, gave us three elements he says every text message should have.

The elements every text should have

1. Say who you are: It's likely customers didn't save your shortcode or number in their phone. 

Sometimes, getting customers to interact with your brand requires a soft touch. A good way to start is simply by introducing yourself.

Text messages are typically reserved for family and friends, so it’s safe to say customers may not recognize your number. You can help limit the chances customers will categorize your messages as spam — or ignore them completely — by saying who you are. This can also help place you top of mind with consumers and remind them of the products they love.

The benefits don’t stop there. Letting your customers know who they’re receiving a message from can also help you cut through the noise and easily communicate with your audience. Consumers have so many brands reaching out to them on a regular basis that it can be overwhelming trying to keep up with every company. To take some of the burden off consumers, make sure you clearly identify yourself right away. Your name, photos, recognizable traits (tone of voice, word choice, product mentions) and other brand attributes can help separate your brand from others.

It’s also a good method to avoid coming off as an invasive company who’s inundating its audience with marketing messages. Instead, you showcase your respect for your customers' time. 

2. Offer value: Before sending, always ask, "Does this text create value for my subscribers?" 

It’s important to remember you’re the one texting your SMS list, not the other way around. You have something to show them, and you want them to recognize its importance as soon as possible. 

So how can you enhance value for your customers? Cut right to the chase and put your coupon, promotion or message out there first. This will allow your customers the opportunity to decide if they want to continue reading further and ultimately help you gain a better understanding of what captures your audience’s attention.

3. Call to Action: Let them know what to do with the information you just gave them. 

When you send out information to your text subscribers, the last thing you want is for them to sit on your message. Including a strong call to action (CTA) can move subscribers along and increase the chance for more conversions.

A good CTA is clear and concise. It will plainly define the action customers should take and be relevant enough to encourage them to do so. Place a link to your website, discount code, sign-up information or any other directive you want your subscribers to follow in the message.

When you’re hoping to connect with consumers, every message counts. And that means, the contents of your messaging must be appealing and valuable. Traditional SMS practices are staples for a reason, and using them can help you create messages that align with your audience. 

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Picture of Lindsay Keener

Lindsay Keener

Lindsay Keener is a brand journalist for Quikly. She covers stories that help to inform and educate consumer-facing marketers.

Picture of Lindsay Keener

Lindsay Keener

Lindsay Keener is a brand journalist for Quikly. She covers stories that help to inform and educate consumer-facing marketers.